Even the best website needs a good presence in search engine results: the point is to attract visitors, and they usually come from search engines. If you do not exist on search engines, you are not on the internet. The first step is to control your website about its friendliness with search engines, responding to their requirements: Site Audit provides just that, illustrates the situation in which your site is located in relation to the machines search, the loopholes that it may have and where you need to focus your search engine optimization effort.
Website optimization has to do with the overall optimization of your website. It's the process in a controlled experimental environment of improving your website and the landing pages of your website to achieve your business goals.
An SSL (Secure Sockets Layer) certificate encrypts the information that online visitors send and receive from your website. Whenever a user provides confidential information (codes, credit card numbers, etc.), a secure connection is created with the user's browser ensuring that no third party will have access to them. Using an SSL certificate, you protect your customers' personal data and secure online transactions with them. You create a trustworthy place where your customers feel secure. Depending on the type of SSL you choose, you will also be able to validate your site at different levels.